Attention Getting, but is it the right signal?

This campaign from last summer in London (On Yer Bike London) certainly had great attention grabbing ability. I mean, look at the picture..... now stop. However, I really don't think we want to associate biking with skin tight clothes. I think, along with many others, we should try to associate normal clothes with bicycling. I ride in my suit to work, it's not a big deal. You do need to take some precautions though... like fenders with extended mud flaps, and trouser ties at your ankles. In any event I applaud the effort to get more people on bikes, and the nice photos that arose from it, but maybe next time we can show a celebrity or several normal people wearing usable outfits riding bicycles.